Disha hot

Taco Bell partnered with Grammy-nominated artist Omar Apollo to bring his family’s Disha Hot™ hot sauce recipe to the national stage, marking the brand’s first-ever sauce packet collaboration inspired by a personal, tradition-rich recipe passed down through generations. Rooted in Apollo’s heritage and family kitchen story, the limited-edition Disha Hot Hot Sauce packets added rich, smoky flavor to Taco Bell’s lineup and were featured in a curated Discovery Box alongside fan favorites. As part of the launch, Taco Bell released a special liquid-infused vinyl variant of Omar’s album “God Said No,” turning the collaboration into a cultural moment that connected food, music, and fandom in a way that resonated with a younger, experience-driven audience.

Design
Ben Harris, John Vieret
Art Direction
Ben Harris, Andrew Ducote
Creative Director
Chris Selter, Brittany Binnig