Art Director // Dec 2018 - Current

Spearheading campaigns from Concepting and sketching, to directing photo shoots and comping assets. I’ve brought mine and other’s vision for Taco Bell’s innovative products to life. Keeping up with the latest trends and Targeting Gen-Z, as our marketing strategy revolves around “The Eternal 25 year-old”.

Nacho Fries

Nacho Fries has become an iconic favorite for the Taco Bell franchise. This concept taps into a sense of nostalgia by pulling inspiration from

collage style street art while highlighting the cravability of the product in an artistic fashion.

Process 

Sketch > Photoshoot > Comping > Send to Print

ROLE

Art Direction, Design, Prop Styling, Illustration


CREDITS

Rolex Vidal, Brittany Binnig, Renee Bones, Bella Garcia, Chuck Pebenito, Jordan Elle, Becky Bacoka, Taco Bell Design

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Breakfast Windows

Make Taco Bell Breakfast famous, driving awareness by communicating Taco Bell's point of difference that we have a different take on all that you love in the morning. 

ROLE

Art Direction, Design, Prop Styling, Illustration


CREDITS

Rolex Vidal, Brittany Binnig, Renee Bones, Bella Garcia, Michelle Aure, Jordan Elle, Taco Bell Design

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