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NACHO FRIES

NACHO FRIES 2022

Role

Art Direction, Design, Prop Styling

Credits

Rolex Vidal, Jess Kirkman, John Viet-Triet Nguyen, Chuck Pebenito, Renee Bones, Bella Garcia, Jordan Elle, Taco Bell Design

Nacho Fries is a limited time offer that comes around one to two times per year. I have led creative over several different experiences throughout the years. 

Sales TBD

NACHO FRIES
Feb - Mar 2022

Role

Art Direction, Design, Prop Styling

Credits

Rolex Vidal, Brittany Binnig Jess Kirkman, Becky Bacoka, Chuck Pebenito, Renee Bones, Bella Garcia, Taco Bell Design

Creative Considerations
  • Creative to highlight the key elements of fries (golden, boldly seasoned) and of Taco Bell equities

  • Consider how to use the environment to differentiate between the two flavor profiles. Steak White Hot Ranch and Classic Nacho Fries

  • Benefit: E3: The Fries that Changed the Game Are Back...Again

 

Creative Context

Taking inspiration from a cultural moment rooted in Lil Nas x - Sun Goes Down music video. Purple and magenta lighting. LED framed windows with a bustling club-like atmosphere inside. Full of energy and brand hits featuring one of our favorite returning LTO items.

Classic Fries Social Video

The "heart hands" frame the product that we love and adding a hint of nostalgia. 💜 

Steak White Hot Ranch Fries Social Video

Taking this flavor profile in a different direction to ensure the heat story shined. This concept was set next to the backyard fire pit while hi lighting the social component and sharability.

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